Safe Kids Kansas has partnered with Kansas Department of Transportation and State Farm insurance to promote seat belt awareness and what better way to do it then by handing out dollar bills.
"Bucks for Buckles" is an awareness campaign that began in 2004 and is held annually to bring awareness on safe driving. This year, the campaign will begin August 25th through September 7th and is being held in 37 cities across Kansas.
So how does a driver receive cash?
According to a press release by Safe Kids Kansas, one dollar bills will be distributed by local volunteers to drivers who have all occupants buckled up securely in their vehicle. Those riding unrestrained will receive educational materials about the effectiveness of seat belts and child safety seats in saving lives and reducing injuries.
Cherie Sage, State director for Safe kids Kansas, said local volunteers in each city will be spread out and sites where they'll be posted will be a 'surprise'.
"We definitely try to keep an element of surprise," Sage said. "It's a reminder to everybody that you just never know when you will be rewarded for good behavior- Truth is, crashes can happen anywhere so it's important that we wear our seat belts every time. it's a good life-long habit to have."
Sage said that for Safe Kids, another important piece to the campaign is delivering an important message to parents.
"We want to tell parents that kids do follow your example," she said. "When parents are buckled, children are most likely to be buckled so as they transition in life from passengers to drivers they will have developed a good safe life-long habit."
Sage said last year, Kansas Kids gave away a total of $6,384 dollars throughout the state of Kansas.
Labor Day traveling
The campaign will be in effect during Labor Day weekend, when highways are anticipated to have a high number of drivers on the road, consequently, increasing the potential for an individual to be involved in a motor vehicle crash. The campaigns focus is to promote the effectiveness of seat belts especially in times where highways will be busier then normal.
"In 2011, 382 people lost their lives on Kansas roadways and 50 percent of them were unbuckled," Sage said in a recent press release. "The single most effective means of protecting the lives of you and your passengers is wearing seat belts and using appropriate child restraints every time you ride in the vehicle- even short distances."
"The lifesaving benefits of seat belts are real and increasing use can make a difference. It's such a simple thing and only takes a few seconds to buckle up."
For more information about safety belt or child safety seat visit www.safekidskansas.org.