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Dodge City Daily Globe - Dodge City, KS
Advice on keeping your vehicles in good condition, saving on gas and more.
Plymouth Reliant and Dodge Aires K-Car saved Chrysler
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Advice from GateHouse News Service on keeping your vehicles in good condition, saving on gas and tips from national auto columnist Junior Damato. Ready your car for the seasons, get advice for your teen drivers, and get the scoop on new, concept and ...
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Advice from GateHouse News Service on keeping your vehicles in good condition, saving on gas and tips from national auto columnist Junior Damato. Ready your car for the seasons, get advice for your teen drivers, and get the scoop on new, concept and upcoming makes and models.
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Advertisement for the new Dodge and Plymouth K-Cars from 1981.
Nov. 14, 2013 11:33 a.m.





Q: Greg, I’d like to know about the Plymouth and Dodge K-Cars that came out in 1981. How good were these cars, and would you say that the K-Car saved Chrysler Corporation from going bankrupt? Thanks, Miles L., retired in Florida.



A: Miles, I would indeed say that the K-Car saved Chrysler from bankruptcy because it was a decent car that was all new with front-wheel drive. More importantly, the K-Car platform afforded the ability for Chrysler to use it for what chairman Lee Iacocca was planning since the late 1970s ... the very first minivans.



The K-Cars arrived in 1981 in Dodge Aires and Plymouth Reliant badges, and became the bridge Chrysler needed to cross over from losing money (and going out of business) to making money and thus debuting its all-new minivans.



I personally drove a 1984 Plymouth Reliant K-Car in 1984, a four-door station wagon that my company allowed me to use selling newspaper advertising. It may not have been anything special, and it came with a manual floor shift transmission with no air conditioning, but it was reliable transportation for sure.



Reliant’s sibling Dodge had more pizzazz and later came in several upgrade models. Riding on a wheelbase of 99-inches, the initial K-Cars were surprisingly good sellers. Plymouth led the way with 230,000 units sold the first year while Dodge’s Aires sold 181,000.  It was also during this time period that Chrysler increased its warranty from five-year/50,000 miles to seven-year/70,000 miles.



In 1982, Dodge began selling an upgraded Aires called the 400, and even added a convertible. In 1983, Dodge stretched the Aires 400 wheelbase to 103.1 inches, dropped the 400 name and added a 600 badge instead. Overall, K-Cars sold a combined  280,000 to 360,000 every year from 1981 to 1988, and over 100,000 in its final year of 1989. These were solid numbers, but something much bigger was brewing behind the desk of Iacocca.



Iacocca had been planning the first minivans to ever hit the market, namely Dodge Caravan and Plymouth Voyager. These vehicles were essentially  K-Cars on steroids riding on stretched 112-inch K-Car wheelbases and offering van like room for seven passengers. Like the K-Car, the Caravan was front drive, four-cylinder and offered an easy entry-exit and garage access thanks to its lower ground clearance. In 1988, a new Grand Caravan and Grand Voyager came to the showroom, with a Mitsubishi bred V-6 under the hood and a wheelbase of 119.1-inches. Overall, combined with the good K-Car sales, the Voyager and Caravan added another 200,000 sales a year to the K-Car numbers, making the K-Car platform Chrysler’s saving grace.



From here, the rest is history, as Chrysler has never looked back with its minivan (a name that they failed to copyright). Today, the Dodge Grand Caravan and Chrysler Town & Country (Plymouth was removed from the lineup) are still some of the best selling minivans around, and for all the right reasons.



Thanks for your letter, Miles.



Greg Zyla writes weekly for More Content Now and welcomes questions on collector cars, auto nostalgia and vintage motor racing at 303 Roosevelt St., Sayre, PA 18840 or email at greg@gregzyla.com.





 

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