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Dodge City Daily Globe - Dodge City, KS
  • Kent Bush: Super Bowl delivers in many ways

  • The Super Bowl certainly supersedes a mere professional football game
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  • Everyone loves the Super Bowl.
    I know the football game and commercials play a role in that for most people, but I think what others really love is the money to be made using the huge audience the football game delivers.
    You can start with the ridiculous ticket prices that start at more than $2,500 for bad seats. Of course, one problem this year is that with low temperatures and bad weather in the forecast, all of the seats are pretty bad – especially in comparison to a favorite chair in front of the high definition big screen.
    Because of the cold and wet weather, ticket prices are plummeting. Don’t show up at the stadium with a $20 bill and expect to park and get in. But you might be able to get a seat for less than $2,000 for the first time in years.
    The players will all get huge bonuses for playing in the big game Sunday. For some it will be a big deal, but for others the “huge” bonus is a drop in the bucket.
    Much is being made of Peyton Manning taking on a tough Seattle defensive backfield. Richard Sherman’s rant after the NFC Championship game didn’t do anything to diminish that discussion.
    But truth be told, Manning’s paycheck is about $9 million more than all of the Seahawks defensive backs combined. That would make any interceptions he throws pretty expensive.
    While a Manning miscue would be expensive to the Broncos, it could prove even more costly to one professional boxer. Floyd “Money” Mayweather has reportedly put his nickname where his mouth is and bet more than $10 million through about seven different sports books on Denver to cover the 2.5-point spread. That means if Denver wins by two points or less or loses, Mayweather’s net value would drop from a reported $80 million to a mere $70 million. If that happens, I’m sure some of his friends will help him out until he gets back on his feet.
    Other favorite parts of the Super Bowl are the ridiculous prop bets you can make in Las Vegas.
    Of course you can place a wager on how long the National Anthem will last and whether the singer will forget any words.
    Thanks to an outdoor venue, the prop bets have expanded to include temperature and the chance of snow.
    One of the worst bets this year is whether there will be another power outage. The odds are only 25-1 that the lights will go off during the game? Those odds aren’t close to enticing. I wouldn’t take 25-1 on the lights going off at a high school game.
    Page 2 of 2 - Sure, it happened once at a Super Bowl. But to get my money, a bookie would have to offer 25,000 to 1 and it would still be a sucker bet in the house’s favor.
    Thanks to the Denver Broncos and the way Peyton Manning calls plays, there is even a bet on how many times Manning will shout out “Omaha,” the word he uses to affect snap counts. And with the Red Hot Chili Peppers appearing at halftime, you can even bet on whether a member of the band will appear on stage shirtless.
    Regardless of what you like about the game, the Super Bowl certainly supersedes a mere professional football game.
    Kent Bush is the publisher of the Butler County Times Gazette and can be reached at: kbush@butlercountytimesgazette.com
     
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