ASHLAND - It has only been 2 years since Southern Roots Boutique opened its doors in Ashland.

The women's clothing, shoes and accessories store was opened by Kimberly Courtney and is geared towards bringing women fashion forward and affordable clothing.

But some surprising news came to Courtney recently, something she was not expecting.

Southern Roots Boutique was recently named as a finalist for Storefront Boutique of the Year at the 2017 Boutique Awards for the state of Kansas.

"I was in absolute shock when I heard the news that we made it into the finals," said Courtney. "Being from such a small area and being not even 2 years old it was the best feeling in the world to hear we were loved by so many women not only in our state but all over the United States!

"We operate in the small town of Ashland, Kansas, a population around 900 and we wanted to bring affordable stylish clothing to the rural part of Kansas at a great price."

Southern Roots Boutique was named from more than 4,000 boutiques operating worldwide.

According to Ashley Alderson of The Boutique Hub and Boutique Awards, Southern Roots Boutique won the hearts of both local and global shoppers being voted into the final round.

Hosted by The Boutique Hub, the Boutique Awards is the only global recognition event for independent boutique retail owners in the fashion industry.

The awards have garnered more than 300,000 votes from shoppers and consumers who boutique shop with voting concluding on Aug. 21

Covering all 50 states including Canada, Australia and United Kingdom, the awards celebrate the best boutiques in categories such as Storefront Boutique of the Year, Online Boutique of the Year, Children’s Boutique of the Year, Mobile Boutique of the Year and State or Country Overall Boutique of the Year.

According to Boutique Hub, where big box retail is dwindling, the shop small movement is thriving.

"New boutiques are opening daily across the globe," Alderson said in a press release. "Established boutiques are posting some of the strongest sales to date.

"The awards celebrates retail at a unique time, when many are dubbing a current retail apocalypse, however industry trends show a strong upswing in the boutique retail market."

Southern Roots Boutique is located at 709 Main St. in Ashland.

Visit their website at for more information or visit theirand visit for more information on the awards ceremony.

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