Registrations are being accepted for the Business Workshop Series hosted by Fort Hays State University Management Development Center.
The workshop will teach participants how to make their Facebook page excel at driving traffic and increasing engagement.
It will be held on Tuesday, Jan. 23 from 9 a.m. to noon a the Santa Fe Depot, 101 E. Wyatt Earp Blvd. second floor.
Registration will be $40 and will be ran by Dr. Mary Martin.
The workshop will look at what Facebook can help you accomplish and how to get followers to your Facebook page.
You will learn how to create and curate creative content that will resonate with your target audience.
Finally, you will use Facebook Page Insights to identify your best content and be more cost-effective and efficient with your Facebook marketing.
This workshop requires the use of a laptop computer.
If you do not have a laptop available, please contact Tara Schrader, 620-227-9501.
Participants will learn: How to reverse-engineer a Facebook page; how to conduct an audit to optimize your Facebook page; create a Facebook post with original content; create a Facebook post using graphics; create a Facebook post using curated content and review what analytics are available.
Registration deadline is prior to Thursday, Jan. 18.
For registration or additional questions, contact Schraeder at 620-227-9501 or firstname.lastname@example.org.
To learn more about the Management Development Center at FHSU, visit www.fhsu.edu/cob/mdc/.
No refunds for cancellations within 10 days of workshop.
Martin is a Professor of Marketing at FHSU.
She teaches social media marketing, marketing management, marketing strategy and database marketing.
Prior to joining the faculty at FHSU, Martin was co-founder of a strategic consulting firm in Charlotte, North Caroline, that offered clients marketing plans, marketing research, organizational strategy, business plans, and e-business seminars.
Prior to that, she was director of marketing for a company that produced interior decorative coatings for aircraft.
While there, she developed web-driven and traditional marketing strategies, including Web site promotion, design, construction, and maintenance.
Martin was previously a member of the graduate faculty of The University of North Carolina at Charlotte and Winthrop University. Her research interests include e-business, the effects of advertising on children and innovative teaching strategies.