Representatives from several Dodge City businesses attended "Destination BootCamp," a Colorado-based business improvement seminar to acquire new methods of bringing more tourists and customers to Dodge City.
The camp was over a two-and-a-half day period that was created by marketing consultant Jon Schallert.
"It was great," Dodge City special projects coordinator Melissa McCoy said. "I learned a lot and I am excited about what's to come after Jon Schallert's upcoming visit to Dodge City in the next few months."
In a press release from Main Street Dodge City coordniator Krissy Pulkrabek, a business using Schallert's "Destination Business" strategies can compete effectively with superstores like Walmart and Home Depot, and significantly impact a local community.
"The camp was more for business owners," Pulkrabek said. "I was just the community coordinator that got all the businesses together.
"But, I can say the camp was a very intense two-and-a-half-day workshop, and I really think each business that attended will benefit from it greatly."
According to Schallert's workshop, it is not uncommon for destination businesses to create change in an entire community, by drawing consumers from miles around, from outside the immediate marketplace of a community.
"Destination BootCamp" is held three times annually in Colorado.
Since 1983, Schallert has worked with independent business owners and is the President of The Schallert Group, Inc., out of Longmont, Colorado.
Any business owners interested in attending the next camp can visit www.DestinationBootCamp.com.
The other business representatives from Dodge City that attended were Lara Brehm from Boot Hill Museum; Larry Cook, Boot Hill Brewing; Mark Vierthaler, Boot Hill Distillery; Laura Tarwater, Carnegie Center of the Arts; Robert Jones, Cup of Jones and Lisa Jackson from Flowers by Irene.